Critical success factors adopted by tertiary colleges: a case study of the Institute of Advanced Technology
Gitau, Miriam W
MetadataShow full item record
The focus of the study was to identify the critical success factors adopted by tertiary colleges. Critical success factors lead to the success of firms, and are used in driving the strategy for the company. The common critical success factors in most industries are customer care, human resources, the firm's products, innovation, technology, location and quality. Tertiary colleges offer an advanced educational level after completion of high school and lead to career development in diverse fields. The Institute of Advanced Technology (!AT) is a tertiary college and it strives to achieve customer satisfaction in carrying out its functions, as well as to continuously expand its market share. A case study was used as the research design method. Data was collected through interviews. The respondents were two IAT Centre managers and two Departmental heads, as they were familiar with IATs strategic goals. Content analysis was used to analyze the data collection instrument. The study revealed IAT's critical success factors as customer satisfaction, using human resources to achieve its objectives and gain competitive advantage, having products developed to suit customers professional and career development needs, use of innovation to introduce new products, enhance existing products and in its training methodology, and offering quality through product and service features. Other critical success factors include implementing up-to-date technology in its products and services as well as opening branches in strategic locations to target the untapped market with its products. These factors have led to the success of IAT by aiding the firm in achieving its mission, and have also led to growth and profttability. Tertiary colleges should therefore focus on customer satisfaction, maintain their human resources, develop products that suit the market needs, use innovation and technology to create and improve their products and services, open sites in strategic locations and strive for quality in their activities. These critical success factors will help them to excel and meet their targets.
University of Nairobi, Kenya