| dc.description.abstract | Organisation operates in an environment. The environments in which these organisations operate are constantly changing with different factors influencing them. The business environment has become more volatile unpredictable and very competitive. Organisation ought to realize that the days that customers want a knocking at their doors are long gone. T hey should know that their services and products regardless of how good they are simply to not sell themselves. Managers' decisions have got strategic impact and contribute for strategic change. This study is designed to determine the changes in the dairy industry and the response strategies that M.C.D.C.U Ltd has adopted to deal with the changes.
The study was conducted by interviewing senior managers of the company. It was designed to determine the changes in the dairy industry and the response strategies that M.C.D.C.U Ltd has adopted to deal with the changes. The study found out that competition has really intensified in the recent year and the company has adopted several strategies to respond to increased competition. The study used primary data collected through an interview guide administered to six respondents, however only five of these respondents were interviewed.
KeyWords
Strategy, Response, Co-Operatives, Dairy Industry | en_US |
