| dc.description.abstract | Understanding of the key success factors is of utmost importance as they drive the strategy for any company. Key success factors are considered as an important component of strategic planning and a means for organizations to focus and validate important activities, initiatives and projects. Key success factor is a useful concept in explicating the things that people at best knew intuitively and sometimes accidentally to direct their efforts towards staying competitive and realizing the vision of the business organization
The purpose of this study was to identify key Success factors in the credit card banking sectors as well as strategies employed by credit card issuing banks in Kenya. The study cut across all commercial banks issuing credit cards in Kenya to establish whether they base their strategies on key Success Factors.
The research design was in form of a descriptive survey intended to identify key Success factors and strategies employed by commercial banks that issue credit cards in Kenya and to establish whether commercial banks issuing credits cards in Kenya base their strategies on key success factors. The population covered all 12 commercial banks .
The research used primary sources of data since the objective was to identify the perception of commercial banks issuing credit cards on key success factors and establish the extent to which they have a related strategy for the factors identified. The data was coded and tabulated to facilitate data analysis. Descriptive statistics were used to transform the data collected into standard form for relative comparison.
The study found out that the key success factors that were very important in influencing customer use of banks products and service were service quality, technology, marketing, human resources, pricing, finance and research and development. The findings of the study were found to be consistent with other previous studies on the subject of industry key success factors | en_US |
