| dc.description.abstract | An understanding of the environment within which organisations exist is quintessential to the survival and success of the organisation. This is so because the external environment determines the uncertainty and complexity with which organisations have to contend. Strategic responses are based on the environmental dependence theory and perspective. Environments are collective and interconnected, and organisations must be responsive to external demands and expectations in order to survive.
Simba Colt Motors (K) Limited was adversely affected by the crisis with the ultimate result/effect of a poor bottom-line triggering a wave of strategic responses. The continuum of influence in organisation/environment relations and the strategic response concept form basis of the statement of the problem for his research paper. The objectives of this research were two fold viz: to establish the effects of the global financial melt-down on Simba Colt Motors Kenya Limited and to determine the strategic responses that Simba Colt Motors Limited adopted towards the effects ofthe global financial melt-down.
Strategy defines the organisations vision and competitive position while strategic management is a plan of how the organisation can achieve its goals and objectives; it is a commitment of present resources to future expectations. The nature of relationship between organisations and their environment broadly conceptualised along systems theory, supply chain management and control. Strategic responses have been broadly as responses to types of environmental changes and the choice of strategy (voluntary or environmentally induced) The study adopts a case study research methodology utilizing an interview guide for data
collection which is then subject to analysis using content analysis. The findings were that the
global financial melt-down affected the financial and operational position (bottom-line) of Simba
Colt Motors (K) Limited. In response the company initiated a range of far reaching responses
including cost reduction, re-structuring, new products and innovation and acquisition. The effect
of the responses was the re-establishment of organisational fit and phenomenal strategic growth
and expansion of the group.
In summary, the global financial melt-down presented a number of challenges to Simba Colt
Motors (K) Limited resulting in a poor bottom-line. The results of the research revealed the
detailed effects including reduction in sales, increase in costs, revised debt covenants and Based
on the objectives of the research and
including the adoption of modem
Reengineering (BPR) were made.
the subsequent findings, a number of recommendations
production philosophies such as Business Process | en_US |
