| dc.description.abstract | Business strategy is the process that the organization takes to make decisions about the business direction. Strategy management is seen as a process of adapting the pattern of activities performed by the organization to the external environmental conditions in which the organization operates (Sharplin 1985).This research was conducted through a case study in Postbank on; establishing the factors influencing the business strategies in response to competitive environment at Postbank, identifying and examining business strategies at Postbank, and to establish the challenges experienced while implementing business strategies in response to competitive environment. Data was collected using a semi-structured questionnaire, whose analysis was done using descriptive statistics. It was found that financial implications consideration greatly determine the choice of strategies adopted by the Postbank while competence, creativity, speed, cost implication, sustainability of the strategies, human capital, technological advancement, customer expectations, internal strength and internal capacity to implement strategies came out as the major factors that influence the adoption and implementation business strategies.
Arising from the findings from this research, some of the existing policies and Practices may need to be reviewed in order to support the business strategies as well as the strategic objectives. The policies and practices affected are recommended herein for possible consideration by Postbank and any other impacted Banks and organisations.
Key words: Business, Strategies, Response, Competitive environment, Kenya | en_US |
