| dc.description.abstract | Firms have adapted to various competitive strategies depending on the business environment. Some may opt for cost leadership, some diversification, while others venture into markets. According. to Porter (1980), An organisation will gain competitive advantage over its competitors from understanding of both markets and customers, and the special competencies that it possesses.
The objectives of the study were to establish the Competitive strategies adopted by Postal Corporation of Kenya and also to determine the challenges faced in adoption of competitive strategies in this organisation. The research was a case study. The research was conducted at PCK headquarters and targeted 8 respondents (Heads of departments)who are key in making strategic decisions at Postal Corporation of Kenya. Data was collected using an interview guide and was analysed using content analysis.
The study found that the competitive strategies adopted by PCK in response to increased competition included; offering high quality services, introducing new products and services, use of latest information technology, regular market surveys for customer needs and keeping prices lower than competitors | en_US |
