| dc.description.abstract | The objective of this study was to determine the relationship between value chain management and performance in the major oil companies in Kenya. This study was descriptive survey design. The target population of this study was the 47 registered and active oil companies in Kenya. Stratified random sampling technique was used to select the .sample, Simple random sampling was used to select 51 respondents. The study was a survey where data was collected from the six major oil companies using a questionnaire which were self-administered through drop and pick. Descriptive statistics were used to analyze the data collected. These included the use of tables and percentages. In addition, the frequency of each identifiable factor was tabulated.
The study found that all the companies used value chain strategies to enhance their perfonnance. The value chain activities used in the companies are such as operations procurement, services (maintenance), outbound logistics, human resource management and marketing and sales (demand). The factors that were important in enhancing performance of the companies were location of outlets, use of public relations by company, company vision and mission and good choice of advertising media and having best employees in the market. The companies had adopted some computerized value chain processes to gain performance and also collaborate with other companies in order to enhance performance.
The study found that the value chain strategy affects perfonnance to a great extent was restructuring. The study concludes that cost advantage: by better understanding costs and squeezing them out . of the value-adding activities was used to a great extent and that scheme for describing firms' competitive strategies according to their market scope i.e. focused or broad was used to a great extent. -The study recommends that all the companies should ensure that they apply value chain strategies to enhance competitive advantage. The study also recommends that the oil companies should enforce the available value chain strategies to ensure that the companies enhance performance. The study also recommends that proper provide adequate skilled staff in all departments, inbound logistics, technology adoption and operations should be refined to facilitate value creation and thus increasing the performance of the major oil companies in Kenya. | en_US |
