| dc.description.abstract | Global business strategy refers to plans that guide commercial transactions taking place between entities in different countries. Because methods of doing business vary appreciably in different countries, an understanding of cultural and linguistic barriers, political and legal systems, and the many complexities of Global trade is essential to commercial success. The objectives of the study were to determine the key challenges faced by MNCs in Kenyain the implementation of global strategies andthe response strategies to global strategy implementation challenges .Thefindingsofthestudyshowthattherearevariouschallengesintheimplementationof global strategybyMNC‟s in Kenya:themostsignificantonesare, unfavorable ownership and operational restrictions by the Kenya government , Unfavorable Kenya government fiscal and monetary policy, low Purchasing Power parity & small Kenyan economy, underdeveloped &low uptake of credit financial system , Unfavorable tax policy , Under developed infrastructure in Kenya and Fear /concern for political stability and or political interference in Kenya. The findings from the study indicated that the Kenya government policies on trade and infrastructure development are the major causes of international trade frustrations and hence | en |
