dc.contributor.author | Gitau, Felisters W | |
dc.date.accessioned | 2013-11-11T12:58:14Z | |
dc.date.available | 2013-11-11T12:58:14Z | |
dc.date.issued | 2013-10 | |
dc.identifier.citation | Gitau,Felisters,W.;October,2013.Challenges Facing Development Of Micro Insurance At Cic Insurance Group Limited In Kenya. | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/58521 | |
dc.description.abstract | The study aimed at determining the challenges in the development of Micro insurance at
CIC Insurance Group Ltd. The study adopted a case study research design and collected
primary data using an interview guide. The interviewees comprised of the micro
insurance team at head office, operations officer, strategy and development officer,
Business development team, marketing executives, sales agents, customers and
underwriting officer at CIC Group Limited in Kenya. Before processing the responses,
the completed interview guides were edited for completeness and consistency the data
was analyzed using content analysis. The study findings revealed that CIC insurance
Group ltd faces product design challenges such as failure of the products formed to meet
consumer expectations, rationing challenges that result in incursion of significant
transaction costs, in terms of intermediating the product and premium collection and also
staff productivity and inefficiency in the development of micro insurance. The study
recommends that CIC insurance Group ltd should develop high quality products to attract
clients to insurance and lastly the study recommends that it would be useful to carry out
the same type of research in other insurance companies and across East Africa and
beyond and see whether the same results would be replicated. | en |
dc.language.iso | en | en |
dc.publisher | University of Nairobi | en |
dc.title | Challenges Facing Development of Micro Insurance at Cic Insurance Group Limited in Kenya | en |
dc.type | Thesis | en |
local.publisher | College of Humanities and Social Sciences | en |