The influence of Information Technology on strategic management practices of Barclays bank of Kenya
Njoroge, Gabriel K
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Companies are in the race for improving their organizational competitiveness in order to compete in the 21st century global market. This market is electronically connected and dynamic in nature. Therefore, companies are trying to improve their agility level with the objective of being flexible and responsive to meet the changing market requirements. Technology development is faster each day and new IT applications are regularly offered for potential implementation strategic implementation. As the internet becomes more important for commerce, internet websites will take on a more central role in most companies' strategic plans. The success of electronic banking is determined not only by banks or government support, but also by customers' acceptance of it. Electronic banking acceptance has gained special attention in academic studies during the past several years as banks move towards implementing electronic banking as part of their overall strategy. The business benefit of the electronic banking is to generate additional revenue, improve customer service, extend marketing, and increase cost saving. Our study focused on determining the the influence of information technology on strategic management practices of Barclays bank of Kenya. The study reviewed literature in the area of business strategies in response to competitive environment. This study used case study on to investigate on the influence of information technology on strategic management practices of Barclays bank of Kenya, by targeting senior-level managers since they are mainly involved in strategic planning of the multinational company. The findings indicate that Barclays' organizational processes were well thought of and were designed in accordance with the need of the environment. Each organizational process whether it relates to production, marketing or sales has a specific goal that contributes to the success of the firm. The processes of Barclay underwent a rigorous analysis. The management team made sure that they choose well the processes that they used.
CitationNjoroge,Gabriel K.;October,2013.The Influence Of Information Technology On Strategic Management Practices Of Barclays Bank Of Kenya.
University of NairobiSchool of Business