Competitive Priority Choices and Operations Strategies Adopted by Commercial Banks in Kenya
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Date
2013-11Author
Orenge, Gilbert B
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The business environment has today become very competitive and there is greater
realisation of the importance of having the customer’s voice in the decision making
process. In essence competitive priorities indicate the areas that process performance
managers must emphasise to obtain desired competitive performance. Operations
strategy is the effective utilization of production capabilities to achieve business and
corporate goals. This study sought to answer the research questions: Which
competitive priorities and operations strategies have been adopted by the commercial
banks? Which factors affect choice of competitive priorities and operations strategies
adopted by the commercial banks? What relationship exists between competitive
priorities choice and operations strategies adopted by commercial banks in Kenya.
The research adopted a descriptive research design with the target population being
the 43 commercial banks in Kenya, thus a census survey. Both primary and secondary
data was collected to enable the researcher address the objectives of this study. Data
analysis included both qualitative and quantitative techniques using descriptive
statistics. From the study undertaken, the researcher established that the main
competitive priority considered by commercial banks in Kenya is quality and cost or
price. The study also established that new product/service development strategy and
technology strategy were the main operations strategies adopted by the banks. It was
also established that competitor actions and customer needs were the main factors that
affected choice of competitive priorities and operations strategies adopted by the
commercial banks. Results of the study indicate there indeed exists a relationship
between competitive priorities choice and operations strategies adopted by
commercial banks in Kenya. It was also established that it’s a positive symbiotic
relationship competitive priorities and operations strategies adopted by commercial
banks in Kenya. The study recommends that organizations need to pay close attention
to customer needs and competitor actions as they apply new product/service
development strategies and technology strategies and other operations strategies in
order to get ahead in the current competitive environment.
Citation
Orenge,Gilbert B.;November,2013.Competitive Priority Choices And Operations Strategies Adopted By Commercial Banks In Kenya.Publisher
University of Nairobi School of Business