Strategies for asset financing to enhance performance of commercial banks in Kenya
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Date
2013-10Author
Reynor, Christine A O
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Organizations often formulate company strategies, product and service strategies, and
strategies that drive operational, support and managerial processes. The study was guided
by the following research objectives: To determine the strategies used for assets financing
by commercial banks in Kenya and to establish the relationship between strategies used
in assets financing and firm performance of commercial banks in Kenya.
The study adopted a descriptive survey because of its ability to build a profile about a
phenomenon. Primary data was collected using a questionnaire. The questionnaire
comprised of open and closed ended questions. The questionnaires collected from the
field was inspected for completeness and consistence then entered into Statistical
Package for Social Sciences for processing. The edited data was coded for ease of
classification in order to facilitate tabulation.
On if the Bank has used competitive interest rates in asset financing, the respondents
agreed to a great extent. Whether the Bank has used diversified asset class in asset
financing, the respondents agreed to a moderate extent. On if the Bank has applied
market segmentation strategy in asset financing, the respondents agreed to a little extent.
Concerning whether the competent staff in asset financing department has improved asset
performance in the Bank the respondents agreed to a moderate extent. On if schemes
established with customers have improved asset performance in the Bank the respondents
agreed to a moderate extent.
The study concludes that the bank has employed quality service delivery in asset
financing, the respondents agreed to a great extent and that banks adopt strategies
directed at improving, the effectiveness of basic operations within the company, such as
production, marketing, materials management, research and development, and human
resources.The study recommends that it is very necessary for banks to understand the
underlying sources of competitive pressure in its industry in order to formulate
appropriate strategies and respond to competitive forces.
Citation
Degree in Master of Business AdministrationPublisher
University of Nairobi School of Business
Description
A research project submitted in partial fulfillment of the
requirements of the Master of Business Administration
(MBA) Degree to the School of Business, University of Nairobi