dc.contributor.author | Njoroge, Stephen G | |
dc.date.accessioned | 2013-11-12T13:19:09Z | |
dc.date.available | 2013-11-12T13:19:09Z | |
dc.date.issued | 2013-11 | |
dc.identifier.citation | Degree in Master of Business Administration | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/58729 | |
dc.description | A research project submitted in partial fulfillment of the
requirement of the Degree of Master of Business Administration,
School of Business, University of Nairobi | en |
dc.description.abstract | Operations strategy is defined as the development of specific competitive strength based on the
operations function that is aimed at helping an organization achieve its long-term competitive
goals. The research study aimed at establishing the operation strategies in Kenya’s real estate
sector.
The study established that 82.3% of the sampled firms were found to have a written operations
strategy. The study indicates that operations strategies are highly rated in the sector. Quality was
the most adopted operations strategy with a mean score of 4.64, time had a mean score of 4.43,
flexibility 3.18 and finally cost with a mean score of 3.07. The findings indicate that the sector
adoptions of these strategies may have led to its growth and success in recent years.
The study also sought to establish the extent of influence of business environment has on
operations strategies. It was established that economic factors which included; economic growth
rate, interest rates & inflation, and labour & material cost, to have the greatest influence on
operations strategies scoring a mean of 3.37. Political factors had a mean score of 2.86, social
2.44 and finally technological with a mean score of 2.39. These findings indicate that real estate
firms considered business environment factors when setting their operations strategies.
The study recommends that the government should ease the procedures of land acquisition and
registration as this greatly hindered the growth of the sector and also largely contributes to the
higher prices witnessed in the sector. The government should also develop a framework for
public private partnerships between government agencies and the private sector mainly focusing
on affordable housing for the low income market. Financiers are also recommended to come up
with measures that will make mortgages accessible and affordable.
The study was not complete without some limitations. Some of these limitations included decline
by some firms to respond to questionnaires. This limitation was overcome by paying personal
visits to these firms to convince and promising a copy of the completed project. Another
limitation was that majority of the sampled firms were from Nairobi County thus not reflecting a
national outlook of the sector. To overcome this, firms that had branches or operations in other
counties were given preference when sampling. | en |
dc.language.iso | en | en |
dc.publisher | University of Nairobi | en |
dc.title | Operations stratergies in Kenya’s real estate sector | en |
dc.type | Thesis | en |
local.publisher | School of Business | en |