Logistics outsourcing and the supply chain performance of mobile phone service providers in Kenya
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Date
2013Author
Mugo, Stephen Gathungu
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The study sought to determine logistics outsourcing and the supply chain performance of
mobile phone service providers in Kenya. The study looked into logistics outsourcing and
the performance of the supply chain by collecting primary data through the use of an
interview guide. It is evident that there is a relationship between logistics outsourcing and
supply chain performance in the mobile phone service providers. All the four mobile
phone companies surveyed have outsourced most of their logistics functions.
It has also been noted that the use of performance measures by the four mobile phone
companies is prevalent in addition to having robust contracts that spell out the service
level agreements.
The study concludes that the future of logistics outsourcing is bright in the mobile phone
service providers and there is a drive towards the use of logistics outsourcing as a
strategy in order to aggregate costs, reduce risks, pursue core business activities and
hence gain a competitive advantage in the cut throat business of mobile telephony
The advantages of logistics outsourcing cannot be gainsaid and its impact on the
performance of the supply chain far more supersedes the challenges faced in the
implementation of the same.
There were limitations to the study such as respondents busy schedule hence limited time
to conduct the interviews. Also the respondents were unwilling to share the financial data
for their respective organizations. They deemed it too sensitive to share with outsiders.
Finally, further research is needed on the quantitative aspects of logistics outsourcing and
supply chain performance.
Citation
Degree Of Master of Business Administration (MBA)Publisher
University of Nairobi School of Business
Description
A research project submitted in partial
fulfillment of the requirement for the Degree Of
Master of Business Administration (MBA)
University Of Nairobi