| dc.description.abstract | Strategy evaluation is the process of d:::::~:er the chosen strategy is achieving the organization's objectives. All strategies are subject to future modification because internal and external factors are constantly changing. The activities involved in strategy evaluation are: reviewing internal and external factors that are the basis for current strategies, measuring performance, and taking corrective actions. The study focused on the strategy evaluation at KCAA and the challenges that affect the process.
The study justification arose from the fact that no other study has been conducted in the aviation industry and none on strategy evaluation at KCAA. The study limited the scope to the current strategic plan 2005 - 2010. The strategic plan was the first strategic to be drawn since KCAA was formed in 2002. The study established that an attempt in being made to carry out strategy evaluation at KCAA.
Three main methods are employed. These are use of performance contracting and benchmarking. Performance contracting is a government requirement and not a KCAA deliberate effort to evaluate and
control the strategic plan. The study recommends the use of a balanced score and as a way of
evaluating strategies in addition to the government backed performance contracting. It also recommends Management By Objectives (MBO) to be employed since there is potential KCAA can excel in it. Strengthen benchmarking practices has also been recommended.
The study established that the authority face challenges in the process of strategy evaluation. These
challenges are; incompleteness of quarterly and annual reports, lateness in reporting, government interference, high staff turnover, lack of motivation, changing priorities, lack of finances, bureaucracies, lack of smart objectives in some strategies, among others. Data for this study was conducted through personalized interviews with top managers at KCAA. The report for this study is presented in five chapters. Chapter one deals with introducing the concept and context as well as the purpose of the study. Chapter two gives the literature review while chapter three explains how the research was designed. Chapter four gives the findings and their interpretation. Chapter five gives recommendations, in-depth analysis and puts forwards the limitation of the study and suggestions for future research.
Key words: Strategy, Strategy Evaluation, Challenges of Strategy Evaluation, Kenya Civil Aviation authority | en_US |
