Effect of Innovation on Competitive Advantage of Telecommunication Companies in Kenya
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Date
2013-10Author
Mathenge, Justus
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The purpose of the study was to investigate the effects of financial innovation on competitive
advantages of telecommunication companies in Kenya. The study used survey co-relational
research design. The target population for the study was comprised of 250 respondents. The
study used both secondary data and primary data collected using questionnaires both structured
and unstructured. Data reliability and validity was tested subsequent to the data collection.
Quantitative data was analysed using descriptive statistics while qualitative data was analyzed
using content analysis. The data collected was coded and analysed using the statistical package
for social sciences (SPSS). The responses from the unstructured questions was organized into
themes due to their qualitative nature and then coded appropriately for analysis.
The study findings made the following conclusions and recommended on the same:
telecommunications companies indicated growth through financial innovations that gave them a
competitive advantage in the ICT (Information, Communication and Technology) field; financial
innovation affects positively the performance of telecommunications companies to a great extent
hence they are considered often important for developing services in the telecommunication
companies giving them the competitive advantage in the telecommunications field;
telecommunication companies have different aims of financial innovations that provide the
companies with the competitive advantage.
From the study the major objective of financial innovation is process evaluation and the
dimensions of financial innovations were identified as product, service innovation and process
innovation. From the study, product innovation was rated to a great extent having the greatest
positive financial performance according to the organisation’s objectives.
Citation
Mathenge,Justus;October,2013.Effect Of Innovation On Competitive Advantage Of Telecommunication Companies In Kenya.Publisher
University of Nairobi College of Humanities and Social Sciences