| dc.description.abstract | The present-day CSR, sometimes also called corporate responsibility, corporate
citizenship, responsible business and corporate social opportunity; is a concept whereby
business organizations consider the interest of society by taking responsibility for the
impact of their activities on customers, suppliers, employees, shareholders, communities
and other stakeholders as well as their environment. The study was a cross-sectional
survey. the target population consisted of departmental heads and middle level staff in the
following departments: Marketing, human resource, public relations, audit and operations
in Airtel Kenya and Safaricom Ltd. Stratified random sampling was employed in
carrying out the study. Primary and secondary data was collected for this study. Primary
data was collected by administering a structured questionnaire. The data from the
completed questionnaires were cleaned, re-coded and entered into the computer using the
statistical packages for social sciences (SPSS) for Windows for analysis. Based on the
findings of the study, the sampled employees agreed that the companies pay their
employees more than similar local companies as supported with a mean of 3.820 and a
standard deviation of 0.821. It was also revealed that Safaricom Kenya Ltd and Airtel
Kenya encourages employee participation in community projects (mean- 4.028 and
standard deviation-0.802) and that they have health and safety regulations in place in the
workplace (mean-4.154 and standard deviation-0.835). According to the analysis of the
findings, it was generally established that the two organizations were in involved in
improving infrastructure and social amenities such as health centres. Based on the
respondents, the companies were involved in improving social infrastructure and living
conditions in surrounding communities (mean-3.624 and standard deviation-0.554) and
in building schools, health centres, and electricity connections for the local community
(mean- 3.120 and standard deviation- 0.754). From the findings, the employees of the
two firms are involved in the strategic integration of CSR into organizational strategies as
evidenced by mean of 4.01 and a standard deviation of 0.82. The study results also
indicated that CSR values have been incorporated into the explicit values of the
organization (mean- 4.01 and standard deviation- 0.82) and that there are good bases
for setting the organizational CSR goals, such as benchmarking to CS successful
organizations or adopting generally accepted practices and standards (mean- 3.62 and
standard deviation- 1.15). The study recommended that the management of Safaricom
Ltd and Airtel Kenya should allocate more financial resources to the CSR kitty of their
companies to cater for publicity and elaborate organization of the events. The current
CSR programmes should be expanded to engage more employees and serve more needy
cases in a wider geographical area. There is also urgent need to come up with a CSR
model that delivers tangible benefits to all stakeholders from each CSR investment by
Safaricom Kenya Ltd and Airtel Kenya. | en |
