Benefits From Strategic Partnerships in Mobile Banking Services in Kenya
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Date
2013-11Author
Amwayi, Christine K
Type
ThesisLanguage
enMetadata
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Strategic alliance between banks and telecommunication firms in mobile banking is of value to
customers and the firms. The alliance adds value to the consumers as well as to the capital
invested into the firms. In Kenya, adoption of electronic and mobile banking has been on the rise
since introduction of mobile telephones in late 90s. Banks and mobile telecommunication firms
have entered into strategic partnerships to provide mobile banking services. This research sought
to find out how commercial banks and mobile telecommunication firms have each separately
benefited in strategic partnerships in from mobile banking. Descriptive research design was used
in this study.This study established that mobile telephone firms receive cost and product related
benefits more than other benefits while banks got market related benefits more than other
benefits. Another key conclusion was that mobile banking services should pay more attention to
those benefits that well address their needs. This study therefore recommends that strategic
partnerships have benefits in major ways and that this concept should be employed by similar
organizations in order to survive and sustain their operations in the competitive environment.
Citation
Degree of Masters of Business AdministrationPublisher
University of Nairobi School of Business
Description
A research project submitted in partial fulfillment of the
requirements for the award of the degree of master of
Business administration, school of business, university of
Nairobi