Corporate Social Responsibility and Strategic Orientation at Safaricom Limited in Kenya
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Date
2013-11Author
Waruru Joseph W
Type
ThesisLanguage
enMetadata
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The aim of the study was to establish corporate social responsibility and strategic
orientation at Safaricom limited in Kenya. The research objective was to establish how
Corporate Social Responsibility is oriented to strategy at Safaricom Limited. The study
took a case study design whereby both primary and secondary data was used. Both the
primary and secondary data was qualitative in nature and content analysis as a technique
was employed to analyze the data. The study concludes that, Safaricom Ltd like other big
firms do practice CSR by choosing its own unique activities. The range of activities the
firms is involved in included provision of good working conditions for employees,
enhanced employees’ welfare, truthful advertising, and empowering communities
through provision of social services and food security and environmental conservation.
Implementation of CSR activities in organization was largely done through employees,
volunteers and other key stakeholders. The study further concluded that availability of
resources, sustainability of projects, the moral obligation of giving back to the
community as well as various regulations were some of the factors influencing corporate
social responsibility practices adopted by Safaricom Ltd. Financial constraints,
management attitude towards social responsibility and vested interest from various
stakeholders were challenges mentioned in implementing CSR. Most interviewees agreed
that corporate social responsibility activities had been of benefit to the organization. This
was reflected in the improved company image, increased number of customers, attracting
outstanding employees and improved profitability.
Citation
Waruru Joseph Wachira. (2013). Corporate Social Responsibility And Strategic Orientation At Safaricom Limited In Kenya. A management research project submitted in Partial fulfillment of the requirements for the Degree of master of business administration (mba), School of business, university of Nairobi.Publisher
University of Nairobi School of Business