Input of the Sales Force Contribution on Organizational Performance: the Case of Nation Media Group (K) Limited
Abstract
The Study sought to establish how the Input of Sales Force contributed to Organizational
Performance. This was done through conducting interviews through an interview Guide to the
Sales Force of Nation Media Group who were based in Nairobi. There were variables such as
Communication, Motivation, Customer Service, Quality Management, Teamwork, Efficiency in
Processes, Equity in Remuneration and Reward for Performance and Achievability of Targets.
Each of these variables has a varying effect on overall Organizational Performance and thus the
study led to the conclusion that Organizational Performance is greatly influenced by the Sales
Force in the Organization. The study revealed that if the Sales Force needs is addressed then the
Organizational Performance will improve tremendously and will lead to overall achievement of
the Organizational Objectives. The results indicated that the Sales force contribution through the
various factors had a major impact on the organizational performance. Emphasis therefore needs
to be put into these variables in order to analyze each of them and find out how to enhance the
Sales Force in order to achieve the overall objectives
Citation
Rose Njoki Wanjohi (2013). Input Of The Sales Force Contribution On Organizational Performance: The Case Of Nation Media Group (k) Limited. A Research Project Submitted In Partial Fulfillment Of The Requirement For The Award Of The Degree Of Master Of Business Administration School Of Business, University Of Nairobi.Publisher
University of Nairobi School of Business