| dc.description.abstract | Strategy implementation is the process through which a chosen strategy is put into
action. Strategy implementation is concerned with the building of a capable
organization, effective management of operations, instituting a strategy enabling
culture and leadership in reaching organizational goals. Strategy will have to be
executed well if the firm is to obtain success in its operations. While implementation
of strategy is such an important activity, it is not an easy task. There is no one
universal approach to strategy implementation as demonstrated by the findings of this
study. Well formulated strategies fail at implementation stage. Milk processors in
Kenya have been affected in various ways by the changes in the business environment
that they operate in. The dairy industry in Kenya has been affected by milk market
liberalization, enhanced competition in milk processing and marketing coupled with
environmental turbulence. Milk processors in Kenya have to successfully implement
their strategies for survival and continuous growth. A number of studies have been
conducted on strategy implementation, however there is no study done on strategy
implementation by milk processors in Kenya. These studies have collectively
established that different organizations implement strategies in different ways and
with different results. The studies have demonstrated that there is no one universal
approach to strategy implementation. It is possible that the strategy implementation
processes adopted by some of the milk processors in Kenya vary. There is no one
universal approach to strategy implementation. There is a knowledge gap that exists
on strategy implementation by milk processors in Kenya. The research was conducted
as a cross-sectional survey and targeted 54 respondents who included the Chief
Executive Officers and the designated members of the senior management of the milk
processing firms in Kenya. Primary data was collected using a structured
questionnaire which was self-administered on the respondents. Data analysis was
done using descriptive statistics technique. The findings indicated that milk
processors in Kenya have undertaken the activities of building a capable organization,
managing internal operations and corporate culture and leadership in their strategy
implementation. The study concluded that Milk processors in Kenya had successfully
undertaken the strategy implementation activities of building capable organizations,
effectively managed their internal operations and have build a strategy
implementation supporting culture and leadership. The study recommended
enhancement of the alignment of rewards and incentives and strengthen the building
of the corporate culture that supports strategy implementation. It is also recommended
that milk processors in Kenya improve on their strategy choices, ensure sufficient
human resource skills, enhance technical knowhow, ensure well defined responsibility
for strategy implementation and enhance their financial resources base. Finally the
study recommended that a research be undertaken to establish why many milk
processors in Kenya have ceased operations. An in-depth study to establish whether
milk processors in Kenya are pursuing consolidation strategy is also recommended | en |
