| dc.description.abstract | Performance Management is a key business tool for organizations that have activities that
recur. This is a very vital ingredient in the realization of the firm’s established objectives
and goals. The objective of this study is to determine employee performance management
practices in East Africa Breweries Limited Kenya. The research was conducted through a
case study. A case study method is a very popular form of qualitative analysis and
involves a careful and complete observation of a social unit, be that unit a person, a
family, an institution, a cultural group or even the entire community (Kothari, 2004).
Primary data was collected using a structured interview guide involving the use of a set
of predetermined questions and of highly standardized techniques of recording. The
respondents were 5 heads of departments namely; Packaging, Quality, Brewing,
Engineering and Human Resources because they were in a better position to know more
about the employee performance management practices applied in the organization. Data
collected was of a qualitative nature. The first step was that of organizing of this data
from interview transcripts and observation notes. Thereafter the data was analyzed using
content analysis to analyze the findings from the interview guide. The summary of
findings indicates that; Employee performance management practices in East Africa
Breweries Limited Kenya are only applicable to management staff while leaving out the
union staff. It is an inclusive and participatory process for the management staffs who are
involved. There exists a strong interrelationship between performance planning and goal
setting, measurement, review, rating and reward of employees.The study recommends
that in order for East Africa Breweries Limited Kenya to remain highly competitive, it
should sustain integrating employee performance management practices with its
organizational strategies and objectives and involve the union staff in undertaking
employee performance management practices since they form a critical part of strategy
and objectives implementation and as such the need for them to synergise with the
organizations goals. The study recommends that other organizations should strongly
embrace employee performance management practices in order to remain viable and
focussed to their objectives. | en |
