Strategic Management Practices And Performance Of Large Pharmaceutical Firms In Kenya
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Date
2013-11Author
Mwangi, Irene N
Type
ThesisLanguage
enMetadata
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Strategic management practices bring to life strategic plans in organizations thus
determining the achievement of desired outcomes by firms in any industry. These
practices determine successful implementation or failure to implement strategic
plans no matter how good they are. The study focused on strategic management
practices and performance across firms in the pharmaceutical industry in Kenya.
these study was conducted as a cross-sectional survey and the researcher used
questionnaires as primary data tools. Questionnaires were either hand delivered or
emailed to senior managers in the firms that had been sampled out as representation
of the entire target population and were later collected upon completion. The data
collected was qualitative and was analyzed using content analysis. The study found
out that large firms of pharmaceutical industry in Kenya have adopted strategic
management practices with most strategic initiatives having been discussed in detail
in the data analysis and interpretation chapter here in. it was also clear that the
activities implemented by the firms impact performance across the various
functional areas within firms in this industry. These functional areas include internal
business process coordination, customer service, marketing, distribution, human
resource management and finance. They also impact learning and development
within the firms. This study had a limitation in that firms that were involved in data
collection were based in Nairobi, though most had branches or outlets across the
country hence it is expected that the findings can be generalized across large firms
pharmaceutical firms in Kenya. Further study should be conducted to establish the
effect of strategic management practices on financial performance of firms in
pharmaceutical industry in Kenya.
Citation
A Research Project Submitted In Partial Fulfillment Of The Requirement For The Award Of The Degree Of Master Of Business Administration School Of Business, University Of NairobiPublisher
University of Nairobi School of Business