| dc.description.abstract | The prices that mobile telephone operators charge other network operators to terminate
calls on their network have become a highly contentious issue among regulators
worldwide. The objective of this study was to investigate effects of mobile termination
rates regulation on competitive strategies adopted by telecommunication companies in
Kenya. This study used cross-sectional research design and was quantitative. The target
population of the study was the telecommunication industry in Kenya. Since the
population of the study was small, the study included all the target population into the
study hence a census study. The main instrument for data collection was structured
questionnaires that allowed for uniformity of responses to questions. Descriptive statistics
including frequencies and percentages, mean and standard deviation were used for
comparison. Most of the respondents disagreed that Government regulation of
termination rates increased their market share. Further, the respondents agreed that
Government regulation of termination rates increased our competitiveness. The
respondents strongly agreed Government regulation of termination rates increased
enabled them to restructure their tariffs. The respondents further disagreed that
Government regulation of termination rates increased the level of customer satisfaction
with their services. Most of the respondents’ agreed that Government regulation of
termination rates increased the level of customer satisfaction with their services. The
study concludes that Government regulation of termination rates do not increased the
organizations competitiveness, financial performance, and do not enabled the companies
to attract more customers to their networks. It further concludes that Government
regulation of termination rates do not increased organizations market share and operating
expenses. This study therefore recommends that the governments should impose
regulations that enhance the performance of the businesses while ensuring that their
operational cost does not increase and that organizations ought to rethink their position
on the Kenyan market, came up with innovative ways to improve the strength of their
network, develop and diversify their products and develop scenario plans to deal with the
sudden changes. | en |
