The influence of corporate culture on strategy: A survey of the internet service providers in Nairobi
Abstract
The purpose of this study was to determine the influence of Corporate Culture on
Strategy among internet service providers in Nairobi. The objectives were two fold,
namely, to establish which of the elements of corporate culture influence strategy and to
establish the importance attached to the alignment of strategy and organizational culture
on organizational effectiveness. This study therefore sought to bridge the gap by
determining corporate cultural issues on strategy implementation within internet service
providers in Nairobi. A census research design was undertaken based on a selfcompletion
questionnaire. Data was collected from a sample of 28 respondents drawn
from a list of ISPs. The data was analyzed using percentages, and then presented using
graphs and tables with the interpretation based on resulting means and ranking. The study
concluded that successful strategy execution requires that the elements of culture are
supportive if not compatible with the strategy to be implemented. Furthermore, this study
concluded that a strategy- supportive culture funnels organizational energy towards
getting the right things done and delivering positive organizational results. Although,
strategy- culture can lead to problems created by a series of psychological processes; this
study recommended that cultural values are very powerful because they inspire
employees by appealing to their ideals and clarify expectations and thus overtime results
to good strategy implementation. While this research provides valuable insight into the
influence of corporate cultural issues to strategy implementation, the researcher
recognizes the small sample size for a generalization of the entire internet services sector
as a major limitation.
Citation
Master Of Business Administration, University Of Nairobi, 2013.Publisher
University of Nairobi School of Business