| dc.description.abstract | development in Kenya. Airlines can only play this role if they are strong and are allowed
to grow and expand their services. The research objective was to establish strategic
challenges of operations strategy implementation in the aviation industry in Kenya. The
study adopted a descriptive survey research design. The study used both primary and
secondary data. Primary data was collected using a questionnaire comprising of open and
closed ended questions. Quantitative data collected was analyzed by the use of
descriptive statistics using SPSS and presented through percentages, means, standard
deviations and frequencies. The information was presented using bar charts, graphs and
pie charts and in prose-form. For open ended questions, the study conducted content
analysis.
The study found out that airport security and airport service was one of the
most important issues for airports and airlines. The airlines faced several challenges in
the implementation of operations strategy. Key among these included: airport security,
forex, political stability, highly fluctuating fuel prices and shortages, industrial action
among their employees and high competition. This study recommends that security be
maximized at the airports to ensure that the passengers are always safe. This study
recommends that airlines companies bill their customers both in foreign and local
currency in order to manage the risks associated with foreign currency conversions. In
addition, this study recommends that airline companies maintain foreign currency
denominated accounts in order to manager foreign exchange rate risks. This study
recommends that airline companies enter into hedging contracts including forwards and
options to shield themselves from fuel price fluctuations and shortages. This study
recommends that airlines improve on the services provided to keep on attracting and
maintaining customers. | en |
