dc.description.abstract | The research project does present competitive strategies that are adopted by
University of Nairobi. Competition has been a major challenge that has faced
institutions of higher learning in the country. Competition has made learning
institutions to change various policies and strategies to improve its operation and
performance. University of Nairobi long after its inception has been a leader in higher
education in Kenya, in recent times, the emergence of other institutions both private
and public has created a more competitive environment. The numerous universities
are applying different competitive strategies. It is based on this that the study found
it necessary to establish some of the competitive strategies that are being adopted
by University of Nairobi. The literature review did outline the four competitive
strategies that were propounded by Porter. In achieving its intended goal the study
did apply case study research design, where it targets the top management of the
university who included: deans, directors and administrative staff. Data was collected
using an interview guide. After the data collection period the raw data was arranged,
coded, analyzed and reported in form of a case study report. The main findings of the
study were: University of Nairobi is faced with competition, and it only applies two
major competitive strategies differentiation and diversification strategies, the other
two competitive strategies which include cost leadership and intensive competition
strategies are also applied but to a lesser degree. The University of Nairobi therefore
needs to apply growth strategies: market penetration and market development. The
summary, conclusion and suggestions of further studies were made at the end. | en |