Strategic management practices adopted by Virtual City Group in Kenya
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Date
2013-11Author
Ndirangu, Lucy W
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Strategic Management is a concept that concerns with the formulating, implementing, and
evaluating cross-functional decisions that enable an organization to achieve its objectives.
Generally strategic management practices can improve efficiency in various organizations.
The objective of this research project was to determine strategic management practices in
Virtual City group. An interview guide was used to obtain data from 14 key informants.
The response rate was 64% representing 9 respondents replied. The qualitative data obtained
was analyzed using content analysis. The findings of the research showed that strategic
management is adopted implying that it is a practice. It also showed that strategic
management practices adopted by virtual city group are yet to be fully implemented thus no
need for review currently. However implementation and evaluation is done every quarter
which is an indication of how serious the organization takes strategic management and how
fast it will achieve the set objectives and goals. The limitation in the research emanated from
the respondents busy work schedules. A fact that made it difficult to collect data. The study
concludes that strategic management is a practice at Virtual City group and continuous
review of strategic management practices in any organization is necessary for growth
purposes. It is recommended that further researcher be done on survey basis with several
similar organizations.
Citation
Master Of Business Administration, University Of Nairobi, 2013.Publisher
University of Nairobi School of Business