| dc.description.abstract | To achieve greater business performance and profitability, every business must seek to
understand and act upon factors both internal and external affecting strategy
implementation process. This research was undertaken to understand the factors affecting
strategy implementation process in the pharmaceutical distribution companies within
Nairobi County. The objective of this study was to establish the challenges faced by
pharmaceutical distributors in strategy implementation process. Previously, various
studies have been carried out on strategy implementation but non has been carried out on
factors affecting strategy implementation in pharmaceutical distribution companies in
Nairobi County. The study was specifically to understand how factors of production,
communication, focus on strategy, job change, information system, current Economic
changes and organization culture and politics affect strategy implementation process in
pharmaceutical distributors in Nairobi County. The researcher used descriptive survey by
administering a questionnaire to the targeted respondent. Data was analyzed using SPSS
software and presented using bar graphs, pie charts and frequency tables. The result
showed a majority of the sampled pharmaceutical distributors have the guidelines to the
process of strategy implementation. Inadequate factors of production i.e. time, labour and
capital greatly affects the process of strategy implementation. Lack of structures and
strict profit deadlines also act as impediments to the process since much time is spent in
trying to achieve these short term goals. Lack of proper information systems or presence
of less understood information systems also affects the strategy implementation process.
Lack of planning on information systems also posses a major challenge to strategy
implementation according to this study. External factors such as inflation, global
economic changes, government policy and changes in taxation rates also pose a great
challenge to strategy implementation in the pharmaceutical distributors in Nairobi
County. Communication is also very important in the process of strategy implementation
and the study showed lack of clear communication as well as poor modes of
communication greatly affect strategy implementation. Lack of information by
employees on the process of strategy implementation is also a major factor affecting
strategy implementation process according to this study. According to the study
inadequate allocation of financial resources greatly affected the process of strategy
implementation. The respondent in the organisation sample agreed that financial
resources were very important in the causes of strategy implementation. Presence of
strategy plan which were not well understood by the participant in the process of strategy
implementation also posed a challenge in strategy implementation process. | en |
