dc.description.abstract | The concept organizational commitment has grown in popularity in the literature on industrial
and organizational psychology. When employees are evaluating their workplaces, their
perceptions towards the employer may lead to either an increase or decrease productivity.
Whether they develop positive or negative perceptions of their workplaces may lead them to feel
valuable, like the make a difference in the organization. These varying perceptions are an
extremely important concept for managers to understand in order to increase productivity. The
high commitment approach to managing employees emphasizes on the need to develop
organizational commitment amongst employees by a developing positive perception towards the
workplace with the assumption that it leads to positive outcome such as low labour turn over,
absenteeism, better motivation and improved performance. Evidences from earlier researches
have shown that there is now a broad agreement amongst commentators that organizational
commitment practices do improve performance, labour productivity and the quality of service.
This study used a case study approach with the major objective of establishing the employee
perception towards high organizational commitment practices in General Motors East Africa.
Since all earlier studies concentrated on the employee motivation towards work commitment and
hence the study sought to ascertain the employees’ perception on the effectiveness of high
organizational commitment practices in General Motors East Africa Limited. The study relied on
primary data collected using questionnaires after which it was edited and coded according to the
variables in the study. Data analyzed using descriptive statistics. From the findings, the study
concluded that the current job status of an employee, job training and routine training, being
involved in the supervision of support staff, team building, worker’s cohesion and mentorship
programs, employee allowance and non-monetary benefits have a very significant impact on
work commitment, career development and employee perception to work place. The study
recommended a further research be carried out to ascertain the impact of employee perception to
work place towards self-motivation and performance and a further inquest to find out the impact
of employee commitment on organizational performance. | en |