dc.contributor.author | Omwoyo, Josephat M | |
dc.date.accessioned | 2013-11-25T13:29:21Z | |
dc.date.available | 2013-11-25T13:29:21Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Degree Of Master Of Business Administration | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/60094 | |
dc.description | A research project submitted in the partial fulfillment of the requirement for the award Of Degree Of Master Of Business Administration, School Of Business, University Of Nairobi | en |
dc.description.abstract | As companies face pressure from increased competition, growing product complexity and
shortening product life cycles, many are finding they need to change the way they develop new
technologies, products and services. They find that they can no longer afford to rely solely on
their own R&D and need to acquire ideas from others and this lead to trend whereby firms are
moving away closed to a more open model of cooperation through alliances. The research sought
to establish the role of strategic alliances as a source of competitiveness to Barclays bank of the
Kenya. In attempting to get the objective, a case study research design was adopted whereby six
respondents were interviewed and gave information that helped in arriving at the research
objective and conclusion. The research findings were that strategic alliances can be used as a tool
which enables firms to overcome threats from their competitors while gaining additional
benefits. The competitiveness of the firms resulting from the alliance will is generated through
the synergistic effects of the collaboration, a wider customer base, spreading of risk and
employment of better technology which consequently reduction in the operational cost. | en |
dc.language.iso | en | en |
dc.publisher | University of Nairobi | en |
dc.title | The Role of Strategic Alliances on the Competitiveness of Barclays Bank of Kenya Limited | en |
dc.type | Thesis | en |
local.publisher | School of Business | en |