dc.description.abstract | In the current rapidly changing global business arena, most corporations are undergoing
revolutionary changes. These changes are due to the unprecedented competition,
exponential technological development, surging customer expectations, and changing
governmental and international regulations. The study therefore sought to analyze the
competitive strategies adopted for high end clientele by Barclays Bank of Kenya
through premier banking. This was achieved through establishing the challenges
Barclays Bank of Kenya faces from competition in premier banking as well as
determining the competitive strategies adopted by Barclays Bank of Kenya to cope with
competition in premier banking. According to the study, Barclays Bank of Kenya
Premier Banking faces challenges due to competition, rivalry, new entrant‟s, power of
customers and suppliers. These findings contribute to the theory and knowledge in
various ways. First, it has underlined the importance of awareness of the challenges
posed by various aspects of business environment to a business organization. Secondly,
the research revealed that prudent formulation and implementation of competitive
strategies play a crucial role in ensuring that an organization gains competitive
advantage over rivals. Finally, the findings of the present study can be used in
strategizing on optimizing the functioning of all aspects of organization environment in
order to beat competition. The findings of the study imply that managers need to invest
in prudent identification of factors that affect the competitiveness of an organization.
This will help in formulating prudent competitive strategies which ensure not only
survival but also thriving of a business organization.. On gaining pertinent information
on the power and influence of the various aspects of the business environment, the
managers are enabled to craft more effective competitive strategies for their
organizations. | en |