| dc.description.abstract | This research aims at evaluating the role of unitary language and communication in
enhancing Regional Integration in the East African Community. The interest for this
research is driven by the realization of the strategic role that unitary languages play in
enhancing the development of multinational and supranational governmental
organizations. While undertaking this research, a subtle analysis on use of languages in
other integration schemes and the policies put in place to enhance their integration
processes, will be undertaken. Primarily, this research aims at justifying why the role of
Swahili Language, which is very widely spoken in the whole of Africa, in enhancing
integration within the East African Region, cannot be underestimated. Notable also
alongside the role of Swahili as a Regional Language, is the paradigm shift that has seen
French being dropped as the sole Foreign official Language in Rwanda and the
consequent adoption of English as its alternative. This too is being embraced by her
neighbour Burundi. It is thus against this background that I wish to investigate how the
adoption of Swahili- which is not so popular in Rwanda and Burundi – would hasten the
integration of the regional bloc ,and form a firm foundation in preparation for a political
federation.This study also pays particular cognizance to the role of effective
communication in creating awareness and encouraging citizen participation in national
agenda. The study will evaluate the effectiveness of the communication strategy set up by
the Directorate of Communication at the East African Community Headquarters in
Arusha in disseminating the EAC agenda vis-a -vis the communication strategies adopted
by other integration schemes. Finally, this study intends to make recommendations drawn
from the potential of Language and effective Communication as vital catalysts for the East
African Community integration process. | en |
