| dc.description.abstract | The objective of the study was to determine the various challenges faced by Kenyatta University in implementing its competitive strategies. A case study approach was used to have an in-depth on the challenges faced by the University in the process of implementing its competitive strategies. Primary and secondary data were used. The respondents were drawn from the top level management who are involved on corporate strategic management issues. Interview guide was used to collect primary data from the correspondents. The results of the study indicated that there were several challenges facing Kenyatta University in its bid to implement its competitive strategies. The findings of the study indicate that Kenyatta University is on track in implementing its strategies. This has been made possible through having staff who are committed, having annual plans, sound leadership, supportive organization structure, supportive systems and procedure, and resources/budget allocation. However, the shortcomings came from lack of training for staff and inadequate communication in the organization. The findings of the study should be understood in light of the limitations of the study. This study is helpful to Kenyatta University as they engage in monitoring and evaluation of the already implemented strategies on a yearly basis and plan towards implementing those that have not been implemented. The study should also be useful to other universities to gauge their challenges they face in implementing their competitive strategies. | en |
