Strategies Adopted by Kenya Ports Authority in Its Quest to Be a World Class Sea Port of Choice
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Date
2013-10Author
Mwin’jaka, Ali I
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The survival and success of an organization occurs when the organization creates and
maintains a match between its strategy and the environment and also between its internal
capability and its strategy. KPA envisions itself to be World class seaports of choice with
a mission of facilitating and promoting global maritime trade through provision of
competitive port services. Strategies are the various game plans developed by
organizations in respond to the challenges posted by the operating environment.
Organizations have to adequately and promptly respond to these challenges in the
environment for them to be successful. The objectives of this study included: determining
the strategies adopted by Kenya Ports Authority in its quest to be a world class sea port of
choice and determining the effectiveness of these strategies developed in transforming
the Port into a world – class sea port. This study adopted a case study design. The study
used primary data collected using interview guides on the CEO and general managers at
KPA. The data obtained from the interview guide was analyzed using content analysis.
The data was then presented in prose format. The study concludes that KPA had plans of
improving quality of services offered which were achieved through customer service
charter, Performance standards, ISO Certification, baseline surveys to establish as is
position, annual customer satisfaction survey, internal work standards measurements,
annual financial performance measures (accounts) and bulletin of statistics. The study
also concludes that KPA uses employee training and development as a strategy to
improve its operations. Further the study concludes that KPA engages in collaborations
with other sea ports like Port of Singapore, Shanghai, Egypt, Durban, the collaboration
has influenced world-class status attainment at KPA by bench marking with world-class
service providers worldwide. The study recommends that further training and study tours
be used to allow the exchange of ideas among KPA employees and those in world-class
service ports. The study also recommends that there is need to understand competitor
strengths in the market and then position one’s own offerings to take advantage of
weaknesses and avoid head on clashes against strengths.
Citation
Degree Of Master Of Business AdministrationPublisher
University of Nairobi School of Business
Description
A research project submitted in partial fulfillment of the
Requirements for the award of master of business
Administration (MBA) degree of the school of business,
University of Nairobi