Process orientation and performance of Micro and Small-sized Enterprises( MSES) in Kenya
Abstract
Micro and small sized firms are those firms which have 50 employees or less (Kenyan
definition).Such firms form the lion’s share of enterprises in Kenya
(Abwao,2002).Process Orientation means a process-driven approach,whereby the major
processes of a firm form the pivot upon which other activities or procedures are
anchored (eg) job placement,job orientation,product development,and performance
measures.A process oriented firm is able to maintain the quality of services or goods
offered to each customer and is also able to measure the performance at each stage of
operation and thus offer remedial measures immediately.
The study is aimed at finding out if process orientation affects the performance of micro
and small sized enterprises(MSEs) and the level of process measures which are in place
in the MSEs.
Correlation analysis shall be used to determine the relationship between process
orientation(independent variable) and business performance(dependent variable).Coefficient
of Determinaion shall also be used to define the relationship between the
independent variable and the dependent variable.
Citation
A research project submitted in partial fulfillment of the requirement for the award of master of business administration degree, school of business, University of NairobiPublisher
Business Administration, University of Nairobi