| dc.contributor.author | Musya , Fridah | |
| dc.date.accessioned | 2013-11-26T15:04:23Z | |
| dc.date.available | 2013-11-26T15:04:23Z | |
| dc.date.issued | 2013 | |
| dc.identifier.citation | Master Of Business Administration Degree, | en |
| dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/60567 | |
| dc.description.abstract | The study sought to examine the strategic planning and performance in Audit Firms in
Nairobi County. The study was guided by the following objectives; to investigate the
strategic planning practices in Audit firms in Nairobi County and to analyse the
performance measures employed by audit firms in Nairobi County. A review of the
relevant literature was undertaken in order to eliminate duplication of what has been
done and provide a clear understanding of existing knowledge base in the problem
area. Regression and correlation analysis were used. The regression analysis was used
to describe the relationship between strategic planning and performance while the
correlation was used to test the statistical significance of the association. The findings
showed that, proper strategic planning leads to better performance in Audit firms in
Nairobi County. It was recommended that for a good performance, decision makers in
organizations should employ strategic planning best practices as a guide to a better
future performance. For future research, researches should look into challenges facing
strategic planning process and performance assessment in Audit firms. | en |
| dc.language.iso | en | en |
| dc.publisher | University of Nairobi, | en |
| dc.title | Strategic Planning and Performance of Audit Firms in Nairobi County, Kenya | en |
| dc.type | Thesis | en |
| local.publisher | School of Business, | en |
