| dc.description.abstract | A business strategy can be defined as the determination of how a company will
compete in a given business and position itself among its competitors- a summary of
benefits expected from a business strategy include; giving rise to improved
profitability; providing procedures for analyzing and rules to deal with competitors;
helps in the management of the environmental problems facing an organizations and it
contains specific policies that could be adopted to achieve organizational goals.
The focus of the study was to investigate competitive strategies adopted by KETEPA.
Data was collected using an interview guide, which was administered to senior
managers of various departments in the organisation responsible for strategy
formulation and implementation of strategies at KETEPA.
It was established that the organization embraces the marked oriented strategy while
producing its products. The organization adopts differentiation strategy and total
quality management so as to meet the customers quality needs. It was also established
that the firm has adopted strategic alliances with other bodies to combine core
competencies. However, the firm should put more efforts on their brand to fight off
the counterfeits in the market. Also, they should come up with more products to fight
new entry to the market. Further research, is required to explore the role played by the
leadership and technology coupled with the company culture in corporate strategic
plan formulation, implementation and control. | en |
