dc.description.abstract | Strategic management has been widely embraced by organizations all over the world in
pursuit of achieving efficiency and effectiveness that ultimately lead to competitive
advantage over competitors. Organisations employ strategies that will catapult them into
better organisational performance. A well implemented strategy leads to improved
efficiency and effectiveness in an organisation. The purpose of this study was to
determine the strategies employed by State Corporations in Kenya and the extent to
which they influence organizational performance.There are diverse strategies that an
organisation can adopt. The choice of strategy is dependent on a myriad of factors
including organisational culture, resources, capabilities and external forces and factors.
Organisation must therefore carry out analysis of all these factors to determine the best
strategies to adopt. The goal of implementing the strategies is to achieve better
organisational performance. In carrying out this study, the target population was 184State
Corporations in Kenya out of which 100 responded giving a response rate of 54.3%. The
data collection instrument was a questionnaire which was delivered to the respondents.
Quantitative data collected was analysed by descriptive statistics and presented through
percentages, means, standard deviations and charts. From the study it was found out that
State Corporations in Kenya have vision and mission statements that are written down
and communicated to all employees.The study further found out that the strategies
employed by State Corporations are mainly based on cost leadership and diversification
of products/services. In addition, the research concludes that measurement of
organizational performance was important in the organizations and that most of the
organizations balance use of both financial and non-financial performance measures.
There was found to be a weak to moderate positive correlation between strategy and
resulting performance with majority of the organizations concurring that their
performance had improved as a result of their approaches to business. This weak
correlation implies that strategy is not the only determinant of an organization’s
performance. Other factors internal and external to the organization affect the overall
organizational performance. The study recommends thatall members of the organization
be involved in the running of the business thus enhancing idea sharing and consultations
thus fast decision making.In conclusion, the study determined that the strategies empoyed
by State Corporations in Kenya influence performance positively. | en |