Factors That Influence Choice of Corporate Social Responsibility Programs Among Commercial Banks in Kenya

Abstract

The concept of corporate social responsibility, its programs and the factors that influence choice of corporate social responsibility programs in commercial Banks in Kenya. The literature reveals different views on the programs of corporate social responsibility and the factors that influence those choices. This study sought to determine the factors that influence choice of social corporate responsibility among commercial banks in Kenya. The study will be of significance to the commercial Banks in Kenya as they implement their corporate social responsibility. The practitioners will be more informed in their roles of administering corporate social responsibility. The study was conducted using a descriptive cross sectional census survey method, which was appropriate as it enabled the researcher to obtain information from a broader category of commercial Banks for comparison purposes. The design also works well where the respondents targeted are few in number. The target population was all the forty three registered Commercial banks in Kenya. The instrument of data collection was a semi structured questionnaire administered to persons in charge of social corporate responsibility. The data collected was analyzed using charts and graphs to identify the order of their significance. The study found out that majority of Commercial Banks is highly influenced by financial capability then followed by everybody is involved in social corporate responsibility, communication among stakeholders, technology level, market competition, company objective, rating purposes by commercial banks association of Kenya, organizational structure and ethical consideration with order of significance. The study findings also found that there in significant influence of government policies, political instability, resource allocation, and literacy of commercial banks staffs, role allocation, incentives of employees and Staff retention to the choice of corporate social responsibility program in commercial banks. The study recommends that there is need to frequently do corporate social responsibility so as to have the good will from the community they operate from. A further study should be done on the effectiveness of Corporate Social Responsibility in the Commercial Banks in Kenya.