| dc.description.abstract | Organizations are today operating in a very volatile environment. Competition is intense than even before. Organizations are globalizing in quest for new markets and to expand their market share. In order to survive and result into growth, development and profitability to sustainable levels, these organizations needs to identify critical areas which they can compete on in this competitive environment.
This study sought to identify critical success factors in the motor cycle Boda Boda business operators in Nairobi, Kenya. A cross-sectional survey design was used to enable the researcher gather relevant data for this academic undertaking. The target respondents included all operators of Boda boda in the 4 region of Nairobi identified by the researcher. Cluster sampling was applied in drawing the sample size of 100 respondents. The structured questionnaires were used to collect the primary data where the respondent rate was 75 % which was considered adequate for the study.
The analysis of data was by use of descriptive statistics and the results were presented in charts, graphs and tables. The findings were that amongst the highly rated critical success factors in the motor cycle Boda boda business is convenience with a mean score of 4.37 followed by flexibility, accessibility and reliability with mean of 3.88 and then followed by the call for job creation by the government at a mean score of3.76. These findings correlated well with similar study in Uganda which showed that speed was critical in Boda boda use although this was done on both bicycle and motorcycle boda bodas in Kampala and its surroundings. | en_US |
