The Representation of Women in the Star and the Reject Newspapers
Abstract
This study explored the representation of women in the Star and the Reject news papers. The
specific objectives were to determine the distribution of women news subjects as well as to
describe the images of female news subjects in the two news papers. The study was conducted in
two media houses, Radio Africa, and Africa Woman and Child Features Services (AWCFS).
Data were collected using descriptive research design and analyzed using both qualitative and
quantitative research tools.
Findings from the quantitative data are presented in tables while those from qualitative data are
presented in narrative form. The major findings indicate that women constitute only 23% of the
news coverage. They are underrepresented both as news subjects and as news contributors. The
research found that women news subjects are given limited print space irrespective of the
position they hold in society. It further revealed that women news subjects are rather quoted
giving personal accounts or eyewitness accounts and rarely are they quoted as experts. In the
event of an exception, when they are spokespersons, they are allocated very limited print space.
The research concluded that the media is reinforcing the stereotypical portrayal of women as
wives, mothers and victims, rather than challenge these stereotypes. This study therefore,
recommends the mainstreaming of gender in all media policies, and a change of attitude by
media practitioners towards gender issues
Citation
Master of arts in gender and development studiesPublisher
University of Nairobi Institute of anthroplogy, gender and african studies