| dc.description.abstract | Strategy implementation is one of the components of strategic management and refers to a set of decisions and actions that result in the formulation and implementation of long term plans designed to achieve organizational objectives. The telecoms industry in Kenya, just like the rest of the world, is going through profound changes. In the past decade, technological advancement and regulatory restructuring have transformed the industry. Strategy implementation is an enigma in many companies. The problem is illustrated by the unsatisfying low success rate.
The objectives of the study were to determine Strategy Implementation Practices at Adrian Company Limited Kenya and to establish challenges of Strategy implementation at Adrian Company Limited Kenya. The study adopted a cases study research design and an interview guide was used to collect data. Data was analyzed using content analysis. Findings indicate that the strategy implementation practices carried out by Adrian co Ltd consisted of the following critical tasks; the management commitment, team appointment, training for all levels, developing an implementation plan, and establishing an internal auditing system. Findings also indicated that that there existed various challenges to strategy implementation at Adrian Co Ltd.
These challenges included inadequate resources and manpower for strategy implementation were inadequate, poor compensation as a challenge to strategy implementation ,poor training for the current work force, mismatch between strategy and structure and poor bottom up as well as top bottom communication, Organization politics ,communication and clarity understanding during strategy implementation. From the discussions and the conclusions, the researcher recommends that for an efficient and effective strategy implementation process senior management should be involved and committed throughout the process.
The management should ensure that the critical strategy implementation tasks are considered during strategy implementation. These tasks include management commitment, team appointment, training for all levels, developing an implementation plan, and establishing an internal auditing system. In addition, the management should address the challenges of strategy implementation. The challenges to be addressed include inadequate resources and manpower for strategy implementation were inadequate, poor compensation as a challenge to strategy implementation, poor training for the current work force, mismatch between strategy and structure and poor bottom up as well as top bottom communication, Organization politics, communication and clarity understanding during strategy implementation. For instance, regular training should be conducted and compensation should be facilitated through cost of living adjustments (COLA). | en |
