| dc.description.abstract | Economic and social forces such as globalization, social/culture, political/legal, competition, technology, liberalization, deregulation, unstable financial market and advancement in information technology have made the business environment dynamic in all operating aspects. Change management is a structured approach to transitioning individuals, teams, and organization from a current state to a desired future state. It is an organizational process aimed at empowering the employees to accept and embrace changes in their current business environment Visualizing the need for change early enough and' pooling together the resources required such as human, financial, technological and information on implementation of change helps the company to survive the onslaught of a changing environment.
The first chapter involves the background of the study, detailed discussion on management of change, telecommunication firms in Kenya, Zain Kenya profile, research problem, research objectives; to establish the approaches to change management in Zain Kenya and to identify the challenges in managing change in Zain Kenya. The chapter also explains the significance and justification of the study.
The second chapter is the literature review which involves the concept of change, forces of change, concept of change management. management process. change management approaches and challenges of change management. Chapter three is the research methodology. The research design is a case study, a form of qualitative analysis. Data collection is through both primary and secondary data.
Data analysis is in qualitative form. The case study sought to explore strategic change management and how change has been managed from a local perspective of Zain Kenya. The research findings show that there was dominantly planned change management approach adopted by Zain Kenya which was successful and the brand continues to be among the leading telecommunication companies in Kenya. A management lesson from this research is that for an organization to start on implementing change there must be planning, implementation within the time frames with controls and constant evaluation of the change process. | en_US |
