| dc.description.abstract | The study was based on Arid Lands Information Network (ALIN) communication strategy used
in Climate Change Adaptation (CCA) for food security outreach program in Arid and Semi-Arid
Land areas (ASAL). Traditional communication approaches like social marketing, media
advocacy, and participatory approaches together with policies of organizations like UNFCC
framework were linked to come up with a multidisciplinary and multi-stakeholder action.
Primary and secondary data collection methods, survey, Key informant interview (KII) were
applied with ALIN field staff. 20 respondents were visited and interviewed within Kyuso and
Mumoni Districts. Non-probability and cluster sampling methods of data collection were used.
Data was also collected using qualitative and quantitative methods, Focus group
Discussions(FGDs), in-depth interviews, KII , direct desk review, compilation of documents on
recent experiences and best practices in information communication and media at ALIN various
levels of understanding and knowledge on CCA .
The impact was assessed and rated by identifying livelihoods and the annual level of production.
Impact of climate change and its contributory factors by the community and institutions that
carry out facilitation on community capacity building, training on livelihoods and adaptation
were rated and results analyzed. Test hypothesis based on diffusion of innovation, two step flow
theory Mc Guires model of mass communication and their communication aspect of
communication strategies was integrated into CCA for food security information dissemination
strategies.
The study found that many households had low level of awareness on climate change
phenomenon indicating the need for communication and awareness intensification. Adopted
livelihoods were crop and livestock production, casual labour and petty trade and there was very
low annual level of production. Perceived levels of impact of climate change on household
livelihoods showed that desertification, drought, famine and food security were the highest.
School dropout and low yield failure was the lowest. Large proportion of the population had not
received crucial information on issues of seed preservation and seed storage. Capacity building
and facilitation organizations included NGOs, Government and line ministries, and community
based organizations. 6% to 12% of community members were well trained and understood CCA
for food security. Effective communication strategy to raise awareness of the necessity to
mitigate and adapt to climate change to a bigger percentage of the population of the community.
It would provide framework for delivering key messages and approaches. | en |
