Management Perception of the Influence of Corporate Social Responsibility on Performance at Kenya Medical Research Institute-centers for Disease Control(Kemri/cdc) Research and Public Health Collaboration
Abstract
Corporate Social Responsibility is a commitment by organizations to behave ethically and
contribute to economic development while improving the quality of life of the workforce and
their families as well as of the local community and society at large. As part of its strategic
initiatives KEMRII CDC has continued to engage in CSR activities that include community
outreach activities; free medical camps, improving hospital infrastructures, donating bed nets and
drugs, free testing and treatment of ailments, environmental conversation activities; tree planting,
free water treatment for communities and construction of a treatment plant for communities to
get clean water. This study therefore investigated the managers' perception on the influence of
CSR on the performance of KEMRIICDC RPHC. In conducting the study, it employed a cross
sectional descriptive survey approach collecting primary data using interviews from 18 managers
of KEMRI/CDC. The study found that the managers had a positive perception of the influence of
CSR on the organizational performance. The managers were of the opinion that adoption of CSR
practice such as supporting community projects led to enhanced community relations to a very
high extent. The managers also perceived that adoption of CSR practices such as provision of
medical care, sick leave, mortgage for the employees led to employee satisfaction to a very great
extent. The managers believed that adoption of CSR practices such as donations to homes and
hospitals led to improved donor funding to a great extent. The study established that the
managers perceived that environmental conservation initiatives of the organization, supporting
community projects and setting up of medical camps led to enhanced community relations to a
very great extent. The study also found that the managers perceived that adoption of CSR
practices such as sponsoring and participating during World Health holidays by KEMRIICDC
RPHC leads to improved donor funding to a great extent. The study recommends that there needs
to be a more staff and community involvement in CSR planning, more environmental
conservation activities and increased funding for CSR activities.
Citation
Okello,Diana A.,November,2013.Management Perception Of The Influence Of Corporate Social Responsibility On Performance At Kenya Medical Research Institute-centres For Disease Control(KEMRI/CDC) Research And Public Health Collaboration.Publisher
University of Nairobi