| dc.description.abstract | The business world and specifically financial industry has become challenging and of
uncertain business environment in terms of new technology, political dynamics,
government policies and advanced human resources. This therefore calls for dynamic
leadership that needs to be creative and innovative in creating their competitive
strategies. To mitigate these challenges, some firms' have designed management
strategies to sustain growth, acquire new businesses or merely mitigate risk facing the
business. This topic considers strategic alliances at Equity bank commonly referred to as
Bancassurance as a business strategy adopted by Equity bank, and insurance companies
as one of the pursuit of their diverse organizational objectives and challenges. The
purpose of this study is to establish if Equity bank and insurance companies can mitigate
some of management problems such as high loan default leading to high credit risks,
switching of customers due to dissatisfaction, declining profits, resistance to buy new
insurance products hence minimum market growth among others. The study intends to
find out if, Bancassurance model is a good source of revenues, customer acquisition, and
retention and as one of the factors that investors consider before taking the risk of
investing in commercial industry. The study also intends to .revealed management
perception towards Bancassurance has influence on determining the success and speed of
implementation and putting in place strategies of compensating business losses, death of
insured applicants among others in an effort to ensure there is minimum loss in business. | en_US |
