Implementation of Downsizing Strategy at Bridge International Academies in Kenya
Abstract
The major determinant of an organization's success today in this changing turbulent
environment depends on the successful implementation of its strategies. Strategy
implementation addresses the issue of how to put formulated strategy into effect within
the constrain of time, an organizations financial and human resources and its capabilities. .
This requires the organizations to deal with resources required, systems, organizational
structures and changes. All organizations are environment dependent. They depend on
the environment for their inputs and outputs. Every firm should therefore have a
competitive strategy which relates it to its environment and enables it to maintain a fit
between itself and its environment. The way a strategy is implemented depends on the set
up framework, rules, guidelines and procedures to be adopted in meeting its goals and
objectives. This research was thus aimed at investigating how downsizing strategy was
implemented at BlA and the challenges encountered in the implementation. The study
adopted a case study research design as it sort to gain an in depth understanding of the
entire implementation process. Six senior and mid level managers were interviewed using
an interview guide. Data collected was analyzed through contextual analysis in order to
arrive at various conclusions. The study concluded that downsizing was implemented
through work force reduction process and organization redesign process. It also
concluded that the whole process took a top bottom process of implementation. The study
also concluded that the major challenges encountered in the implementation of
downsizing strategy were; diverse culture, communication and leadership, and limited
organizational resources. The study recommended the use of best practices of
organizational leadership, use of change agents in order to reduce the resistance, good
planning well before implementation of the strategy and adoption of other cost saving
strategies other than downsizing.
Citation
Maore Lilian Kaari (2013). Implementation Of Downsizing Strategy At Bridge International Academies In Kenya. Master Of Business AdministrationPublisher
University of Nairobi