Management of Strategic Change at the Kenyatta International Convention Centre Corporation
Abstract
This study was on Management of Strategic Change at Kenyatta International Convention Center
Corporation (KlCC). KlCC is a state corporation in the Ministry of Commerce and Tourism
mandated to carry out Conference tourism through a MICE (Meetings, Incentive, Conferences
and Exhibitions) venue flagship in Kenya. KlCC has undergone many strategic and operational
changes in the recent past. The objective of this research project was to examine the strategic
change management process and practice at KlCC Corporation. More specifically, the study was
seeking to establish how KlCC Corporation has managed Strategic Change and to determine the
challenges of Strategic Change management process at the KICC Corporation. The research
design was a case study. Both primary and secondary data were used. The primary data included
interview guide and observation. Respondents were interviewed and documented for analysis.
In-depth study on respondents was done and responses were analysed using content analysis. The
guide was administered directly by the interviewer to six of the eight targeted managers at KICC
Corporation. The secondary data included internal memos, reports and newsletters. The study
found out that KlCC is influenced by its operating environment and hence it has to be responsive
to these environmental changes as evidenced by the various reform initiatives that have occurred
in the organization in the recent past among them; rebranding that saw the corporation change its
name from Conference Centre to Convention Centre to help position itself globally and counter
external competition; Establishment of National MlCE strategy in 2011 which will help the
industry to fully exploit MlCE potential and bid for conferences from leads generated locally and
internationally; Review of KlCC Corporations' organization structure- through devolution to
Counties, upgrading and building new conference facilities in different counties in Kenya - an
ongoing project; expansion of KICC towers to include delegates Hotel and dedicated Exhibition
Centre as well as setting up of Convention Bureau at national and regional levels. The study
findings led to conclusion that strategic change at the KICC Corporation is formulated by the
management team in collaboration with the board of directors. The process of developing these
strategies is systematic and structured. The limitation of this study was that not all targeted
respondents participated and this reduced the number of respondents. The study recommends
that a similar study be carried out among other MlCE players to establish how the others similar
organizations have undertaken change management in their institutions. The study also
recommends that similar researches be done elsewhere in other industries for the purposes of
comparing results and help organizations adopt best practices in management change in their
organizations.
Citation
Muya,Lucas K.,November,2013.Management Of Strategic Change At The Kenyatta International Convention Centre Corporation.Publisher
University of Nairobi