Challenges of Implementing Expansion Strategy at Kenyatta National Hospital, Kenya
Abstract
Strategy implementation is an important process in strategic management. This process is
faced with complexity and challenges as many organizations create great plan for their
future, but fail to fully implement the desired changes. Strategy implementation task is the
most complicated and time consuming part of strategic management cutting across
vertically all facets of management and must be initiated from many points within the
organization to ensure its success. The way a strategy is implemented is governed by
setting up an ideal framework, rules, guideline and procedures to adopt in meeting the
goals and objectives. The research was thus aimed at investigating the challenges of
implementing expansion strategy at KNH .The study adopted a case study research design
as it sought to gain in-depth understanding of the specific challenges in implementing
expansion strategy. The researcher used an interview guide to collect data from staff in
management level at various departments within the branches. A total of twenty one
respondents were interviewed using an unstructured interview guide. The respondents
were the senior managers staffs in the hospital that are responsible for strategy
formulation and implementation. The data collected was qualitative and was analysed
using content analysis method. Data collected was first checked for consistency, coded
and analyzed to arrive at the various conclusions. The study concluded on the major
challenges in implementing expansion strategy at KNH and also recommended measures
the hospital has taken to overcome the challenges. The study had limitation since it
focused on senior managers only who hardly had sufficient time for the interviews. The
study contributes to the theory of expansion strategy especially in healthcare sector where
we expect in year 2030 affordable healthcare will be available to all citizens of Kenya. It
also has implication on policy makers and practitioners in healthcare service industry in
matters concerning challenges expanding public hospital all citizens. Further research
should be conducted to establish the process and challenges of strategy implementation
among public hospitals in healthcare service industry.
Citation
Degree Of Master Of Business Administration (MBA),Publisher
University of Nairobi,